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#Infographic meaning and example how to#

Here, the tweets per second could have at least been shown in a bar graph. When you have an opportunity to display information visually, take it. What’s wrong with this infographic? It breaks the first rule right out of the gate. Take this portion of an infographic about Twitter by ViralMS as an example: This Twitter infographic writes out the data, rather than visualizing it. As an infographic designer, you may or may not determine the concept and compile all of the research for the final design, but either way you are responsible for turning that information into a visually stimulating, cohesive design that tells a story and that doesn’t miss a single opportunity to visualize data. The foundation of any good infographic is data viz. The same holds true for infographic design. Show, Don’t TellĪ rule of cinema is to show, don’t tell. Here are some simple rules to follow when wrapping your mind around proper data viz. But that mindset can be gained through practice and by sticking to certain standards, the most important of which is to respect and understand data viz. Creating infographics is a challenge and requires a mindset that does not come naturally to everyone. Even some of the best designers, with portfolios that would make you drool, cannot execute an effective infographic design. Wrapping Your Mind Around Data Viz And Infographic Designĭesigning an infographic is not the same as designing a website, flier, brochure, etc.

#Infographic meaning and example how to#

This is why learning how to design a good infographic is a must, and avoiding the common pitfalls of infographic design could mean the difference between landing a big client and losing them entirely. Companies large and small are using infographics to build their brands, educate their audience and optimize their search engine ranking through link-building. With brands like USA Today, The New York Times and Google and even President Obama getting behind them, infographics are becoming a powerful tool for disseminating huge amounts of information to the masses. While some design trends come and go, infographics are here to stay. Today, infographics compile many different data visualizations into one cohesive piece of “eye candy.” They have evolved with design trends, received some creative facelifts, and the Internet is now getting filled with interesting information delivered in enthralling ways. Of course, just as Web 2.0 changed 1.0, today’s infographics are far more eye-catching than simple pie charts and bar graphs.

Imagine A Pie Chart Stomping On An Infographic Forever.

Data Visualization and Infographics Resources.

Engaging Instances Of Interactive Infographic Design.

In the simplest terms, infographics are not too different than the charts and graphs that programs like Excel have been spitting out for years. This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers. The term “data viz” comes from “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen, rather than read. Infographics are visual representations of information, or “ data viz” as the cool kids call it these days. Over the past two years, this fact has become the backbone of a growing trend in online marketing: the infographic. The Internet is a great designer’s playground, and online businesses are growing more and more appreciative of what can be gained from a bit of well-executed eye candy. From Web 1.0 to Web 2.0 and beyond, designers have remained on their toes as they define the trends and expectations of our online universe. Since the dawn of the Internet, the demand for good design has continued to skyrocket. From Web 1.0 to Web 2.0 and beyond, designers have remained on their toes as they define the trends and expectations of our online universe.Įditor’s Note: You might want to read Nathan Yau’s article The Do’s And Don’ts Of Infographic Design: Revisited here on Smashing Magazine which is a response to this article.